Drowning in Data, Tools, and Workarounds?
We Fix That.
Granite Data Pro help publishers streamline systems and operationalize their data — powering campaigns, insights, and audience strategies that drive subscriptions, revenue, and growth.
Powering Data Strategy for Industry-Leading Media Groups
WHO WE Serve
Connect. Integrate. Activate.
These are the building blocks of what we do. Working with media leaders, we connect disparate platforms, integrate automated workflows, and activate data.
We break down barriers to make data accessible when and where it’s needed most—from sales and marketing teams to ad operators, SEO strategists & beyond.
What We Deliver for Publishers
💰 Grow Revenue
- Launch smarter campaigns across email, CRM, and paid media
- Activate first-party data for ad monetization and lead generation
- Increase subscriptions, CLV, and ad yield with better data flows
⏱️ Save Time
- Automate workflows between platforms like Salesforce, Klaviyo, and BigQuery
- Eliminate spreadsheet exports and manual list-building
- Cut content and campaign creation time from hours to minutes
🎯 Improve Targeting
- Build real-time audience segments based on clicks, pageviews, and user behaviors
- Centralize subscriber preferences and unify identity across systems
- Personalize messaging by topic, author, or funnel stage
Let’s Identify the Revenue, Time, and Targeting Gaps in Your Stack
We’ll review your current tools, workflows, and data — and show you where better integration and automation can unlock faster growth.
WHAT WE DO
Connect
Build systems that connect your audience with the right message at the right time.
Marketing Automation
Transform your email & SMS communications from “audience blasts” into highly-relevant, timely touch points.
Affiliate Partnerships
Discover how you can track attribution across affiliate networks to maximize your partnership returns.
Subscription Management
Solidify recurring revenue streams with subscription tools that predict and mitigate churn using the latest AI features.
Integrate
Create system integrations to ensure data is available for activation — anytime, anywhere.
Customer Data Platforms
Make sure your consumer data is properly represented in CDP platforms for enhanced segmentation & targeting.
Enterprise CRM
Configure your CRM in a manner that makes sense for all stakeholders: sales, marketing, and customer success.
Data Warehousing
Ensure your data is clean, complete, and properly documented in a centralized data warehouse.
Analyze
Gain valuable insights from unified data with detailed analytics, dashboards, and reporting.
Web Analytics
Unleash the power of modern solutions like Google Analytics 4 and learn how they can integrate with your data.
Data Visualization
Create branded dashboards and reports unique to your business objectives, delivered on a recurring schedule.
How We Help You Move Faster
Our Process
01
Audit & Discovery
We review your tech stack, data flows, and campaign infrastructure to pinpoint revenue, time, and targeting gaps.
02
Integration & Setup
We connect your tools, automate workflows, and structure your data to power smarter campaigns and reporting.
03
Activation & Optimization
We help you launch data-driven initiatives, from personalized email to paid media targeting, and track performance end-to-end.
04
Ongoing Support & Insights
We stay involved as needed to refine segments, troubleshoot issues, and support reporting as your team scales.
Ready to Start with Step 1?
Trusted by Iconic Publications and Digital Media Brands
From magazines to digital-first powerhouses, Granite Data Pro supports media brands across science, lifestyle, travel, home, aviation, automotive, and beyond.
Testimonials
From Our Clients
“MVP-Caliber Asset”
To say Granite Data Pro exceeds expectations would be doing them a great disservice. They brings a level of precision and accuracy to the job each day that inspires… and the results show accordingly.
★ ★ ★ ★ ★
— Andrew B. (Director, Marketing Technology)
“More Time for High-Value Tasks”
Tony and his team architected an easy-to-use interface that allowed us to track sales campaign activity across multiple channels, including social, email, and web, and instantly provide updated reporting to clients.
★ ★ ★ ★ ★
— Lee V. (Head of Sales)
“Eager to Help”
The Granite Data Pro team are some of the best I’ve ever had the pleasure to work with. Proven ability to wear many hats… Couldn’t say enough about Tony and how much value his team brings to any organization they work with.
★ ★ ★ ★ ★
— Justin Z. (Director of Client Services)
Ready to explore how we can help?
We know how unique each business’ data can be and we’re ready to help sift through your data challenges. Let’s talk.