Media Solutions
Helping Publishers Grow Through Data Activation & Integration
Streamline research, operations, and reporting across your media company with a first-party data approach.
extraction, activation, and analysis
Publisher Data Services
We build pipelines to get publisher data from Point A to Point B.
Whether it’s getting subscription data into your email platform, email activity to social platforms for retargeting, or enhancing your CDP; we’ve got you covered.
We specialize in data standardization and documentation — bring all of your key datasets together in a central data warehouse for use throughout your organization.
Eliminate duplicative work between departments with clearer, more consistent data operations.
Access all of your data from one centralized connection — no more exporting reports from disparate platforms and combining them in Google Sheets.
“More than half (56%) of large publishers say they are challenged by the inability to get a single view of multiple data sources while 59% say they are frustrated with disparate platforms and 54% with disparate metrics.”
REAL-TIME DATA ANALYTICS: EMPOWERING PUBLISHERS TO MAKE BETTER, FASTER DECISIONS
Enhance Your Business Platforms
Publisher System Integrations
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Enrich customer profiles by associating publisher-specific data with users identified and managed through your CDP solution.
Integrate your full tech stack with your CMP to automate data subject access requests (DSAR) and efficiently handle compliance tasks.
Extend the data available to your sales and marketing teams with additional profile properties and attributes based on web behaviors, social activity, and more.
Act on external triggers (including web activity and subscriptions) to send targeted email marketing messages at the perfect time.
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Build automated marketing touch points with your readers, surfacing highly-personalized, custom content through the use of AI & machine learning.
Consciously move subscription data between platforms to enable relevant renewal and reactivation campaigns as well as upsell opportunities.
“Publishers need to leverage what has been there all along in their datasets which would give them a distinct advantage for building out their advertising prowess: the highly specific first-party data that reflects the loyalty they have earned from consumers and which could become the key to new products—and new revenue streams.”
Data Is Gold For Publishers In A New Media World Order by David Doty
Let’s Talk.
If you’re looking to make an upgrade to the technology that drives your publishing business, we’re ready to help.