Founder & Director.
Granite Data Pro is owned and operated by Tony Stanhope, a career data science and engineering professional with over a decade of experience in the tech, media, and music industries.
Tony has led large-scale migration projects for media M&A teams, consolidated tech stacks and databases containing billions of customer data points, and helped organizations and entrepreneurs alike dial in their ad ops, sales, and marketing initiatives.
Today, he works with high-velocity growth companies and established brands to solve their most pressing tech needs.
Recent Projects
Organic
Tony led the engineering team at private equity-backed SaaS startup, Organic, to develop traffic and monetization solutions for publishers and other digital media companies.
Headless CMS
A WordPress-based headless CMS with native support for syndication and technical SEO.
Content Analytics
Unified web performance and revenue reporting with content metadata filtering.
Programmatic Advertising
Contextual programmatic advertising solution that allows publishers to view CPMs by category, author, page, and placement.
Affiliate Marketing
Streamlined affiliate marketing tool for managing complex product catalogs with links and reporting from multiple partner networks.
PADI
The Professional Association of Diving Instructors (PADI) is the world’s largest ocean exploration and diver organization. They operate PADI Media Group, including ScubaDiving.com and SportDiver.com.
PADI Club
Launched club membership/subscription service to grow B2C business.
Dive Shop Locator
Developed lead generation solution that routes form submissions to local dive shops.
Shopify Integration
Connected merchandise store with PADI’s enterprise data lake & email marketing platform.
eLearning Automation
Increased completion rate and generated 10x return customer rate using marketing automation.
Bonnier
As the Director of Data Science & Analytics, Tony led Bonnier’s database marketing, digital subscription management, and web analytics teams.
Database Marketing
Managed email, direct mail, and digital subscription initiatives for Bonnier’s datebase of more than 50 million customers.
Web Analytics
Oversaw company’s Google Analytics/Google Tag Manager 360 configurations, including rollup reporting for 60+ brands.
Data Warehousing
Migrated Bonnier’s consumer marketing data from disparate Oracle & MySQL databases to unified Redshift data warehouse.
Data Visualization
Created enterprise reports for financial and operations teams to maximize ROI and quickly identify top-performing campaigns.
15+
Years in Media/Publishing
Spread across automotive, aviation, culinary, home, military, music, outdoor, science, and recreational sporting verticals.
2,500,000
Emails Collected Annually
By publishers and brands using tools we’ve built to galvanize their lead generation initiatives.
16x
Average ROI
Among DTC brands that leverage our team for their marketing automation and affiliate marketing projects.
Join the Team
We’re constantly looking for new contractors and partners to work with. Want to work with us?