The Missing Layer in Your Data Stack
We build systems that connect your tools, fix data issues, and help your team work faster with less effort.
What Sets Us Apart
Built Just for You
We don’t sell one-size-fits-all tools. We build systems that fit your business and solve real problems.
Quick to Launch, Easy to Grow
We move fast and build in a way that grows with your team. You don’t have to wait months to see results.
Big Experience, Small Team Feel
Our team has worked with companies like Meta and Amazon — but we keep things simple, focused, and easy to work with.
Trusted by Leaders in Media & Commerce
Our team includes:
- Marketing experts who help online stores grow with ads, affiliate programs, text messages & emails
- SEO professionals who’ve contributed to projects at Meta, Adobe, and Microsoft
- Software engineers with experience at Amazon and other top tech companies
We bring enterprise-grade expertise to every engagement, supporting portfolio companies, venture-backed startups, M&A teams, and both public and privately held enterprises. Our work spans high-growth ecommerce brands, large media groups, and the investors backing them — from angel rounds to strategic exits.
What We Deliver
⚙️ Automation & Integration
Connect tools, clean data, and automate the workflows that slow your team down.
📊 Analytics & Reporting
Track what matters with dashboards that show performance and revenue clearly.
🗄️ Data Warehousing
Store and organize all your key data in one place — so it’s always ready when you need it.
💰 Monetization Tools
Earn more with systems that manage ads, affiliate links, and lead generation.
🤖 AI Implementation
Use smart tools to speed up writing, marketing, and day-to-day decisions.
Impact by the Numbers
15+ years
building automation and data solutions for media, publishing, and ecommerce.
2.5 million+ emails
collected annually through lead gen tools developed for high-growth brands.
96% reduction in reporting time
through automated data collection, aggregation, QA, and distribution.
Featured Projects
Flexpress
Built a custom headless CMS, unified content analytics layer, and affiliate marketing tools for a media-focused SaaS startup. Resulted in new monetization channels and more actionable insights for their publisher clients.
Headless CMS
A WordPress-based headless CMS with native support for syndication and technical SEO.
Content Analytics
Unified web performance and revenue reporting with content metadata filtering.
Programmatic Advertising
Contextual programmatic advertising solution that allows publishers to view CPMs by category, author, page, and placement.
Affiliate Marketing
Streamlined affiliate marketing tool for managing complex product catalogs with links and reporting from multiple partner networks.
PADI
Integrated Shopify with enterprise email tools and data warehouse. Launched eLearning automation campaigns and developed lead-routing tools for their global dive shop network.
PADI Club
Launched club membership/subscription service to grow B2C business.
Dive Shop Locator
Developed lead generation solution that routes form submissions to local dive shops.
Shopify Integration
Connected merchandise store with PADI’s enterprise data lake & email marketing platform.
eLearning Automation
Increased completion rate and generated 10x return customer rate using marketing automation.
Bonnier
Led a full data warehouse migration from Oracle/MySQL to Amazon Redshift. Unified analytics across 60+ brands and built dashboards for marketing and finance teams.
Database Marketing
Managed email, direct mail, and digital subscription initiatives for Bonnier’s database of more than 50 million customers.
Web Analytics
Oversaw company’s Google Analytics/Google Tag Manager 360 configurations, including rollup reporting for 60+ brands.
Data Warehousing
Migrated Bonnier’s consumer marketing data from disparate Oracle & MySQL databases to unified Redshift data warehouse.
Data Visualization
Created enterprise reports for financial and operations teams to maximize ROI and quickly identify top-performing campaigns.
Our Story
Granite Data Pro was founded by Tony Stanhope, a career data engineer with nearly two decades of experience in media and technology.
After leading engineering and analytics teams at Bonnier and Flexpress, Tony saw a gap: too many publishers and ecommerce teams were being held back by bad data infrastructure and rigid vendor tools.
He started Granite Data Pro to fix that — building nimble, high-impact data solutions for the brands shaping what we read, watch, and buy.
Today, Tony leads a distributed team of experts across marketing, engineering, and analytics who share that same mission: to help high-growth brands unlock their data and move faster.
Want to work with us?
Let’s talk about your next project or integration.