At Granite Data Pro, we help publishers and media companies implement AI tools that actually fit their business. Not generic, public-facing chatbots — but lean, purpose-built assistants trained on your content, your processes, and your goals.
Some of the most effective tools we build are Custom GPT Assistants. These are specialized versions of ChatGPT, fine-tuned to match your internal workflows and knowledge base. They’re more than just chatbots — they’re always-on teammates that understand your playbook, speak your language, and support your team in real time.
What Makes a GPT “Custom”?
Custom GPTs are built on the same foundation as ChatGPT: a powerful large language model. But instead of being one-size-fits-all, they’re refined for a specific organization or use case.
You can equip these assistants with:
- Access to proprietary documents and resources
(like style guides, editorial checklists, or content calendars) - Predefined behavior and instructions
(e.g., “Always write in AP style,” “Reference our 2025 media kit when building pitch decks for advertisers,” or “Use a professional, upbeat tone”) - Custom tools and workflows
(such as integrations with your CMS, analytics platform, or task management tools)
This transformation turns generic AI into specialized assistants that feel like they’re part of your team.
Trained on Your SOPs, Style Guides & Archives
Media companies run on structure and standards — and that’s exactly what Custom GPTs can learn from.
- Standard Operating Procedures (SOPs): A custom assistant can walk your team through complex workflows like podcast publishing, newsletter production, or syndication without missing a step.
- Editorial Style Guides: Ensure consistency across writers, editors, and contributors. Whether it’s AP, Chicago, or your own in-house hybrid, the assistant helps apply rules in real time.
- Content Archives: Want to know how you covered a topic in the past? Or whether a source has already been cited in a piece? Custom GPTs can search internal content faster than any human editor — and they never get tired.
This isn’t hypothetical. We’ve helped teams cut down briefing time, onboard new hires faster, build better marketing campaigns, and conduct research. All powered by Custom GPTs trained on the assets they already have.
Granite Data Pro has helped businesses connect over 300 platforms and services. If deeper connections and data-driven processes are a priority for your business, schedule a free consultation with us today.
Why Media Teams Are Turning To Custom GPTs
Here’s where Custom GPTs shine in publishing and media environments:
- Editorial assistance: Drafting outlines, rewriting ledes, summarizing long-form interviews, or generating SEO metadata
- Production support: Creating show notes, recaps, or transcripts with consistent formatting
- Revenue enablement: Turning campaign briefs into outbound emails or pitch decks faster
- Operational efficiency: Onboarding new team members with answers pulled from internal SOPs, not scattered Google Docs
These tools don’t replace your team — they support them, freeing up time to focus on strategy, creativity, and growth.
Ready to Explore What a Custom GPT Could Do for You?
Looking to streamline editorial workflows, support your sales team, or improve internal knowledge sharing? A Custom GPT Assistant might be the missing link.
At Granite Data Pro, we don’t just build AI tools — we build products that fit your business. If you’re curious about what a Custom GPT could look like inside your stack, reach out. We’d love to show you what’s possible.
Let’s Chat.
Tell us a bit about your Custom GPT use case and we’ll show you just how quickly we can get a proof of concept into your team’s hands.
Let’s Chat.
Tell us a bit about your Custom GPT use case and we’ll show you just how quickly we can get a proof of concept into your team’s hands.