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When Should a Newsletter Business Invest in a CDP?
Newsletter businesses are always looking for ways to stay ahead. A Customer Data Platform (CDP) might just do the trick.
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Email Blacklists: What Every Email Marketer Needs to Know
Everything marketers need to know about email blacklists — including their impact, major players, and steps to get off/stay off these lists.
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Diversified Traffic: The Solution to Google’s Affiliate Crackdown
Despite search algorithm changes, affiliate content can still thrive as a monetization stream for publishers through diversified traffic.
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The Ultimate Publisher’s Guide to Customer Data Platforms (CDP)
With third-party cookie deprecation looming and heightened customer expectations for their privacy as they browse the web, zero-party and first-party data are quickly becoming a top priority for media companies.
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What Does “Good” Data Look Like? How Clean, Accessible Data Fuels Publisher Success
Discover what “good” data looks like for modern publishers and why clean, accessible, and well-documented data is essential for success.
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The Ultimate Guide to SMS Deliverability
SMS marketing has become one of the most effective ways for direct-to-consumer (DTC) brands to engage with customers. However, even the best-crafted SMS campaigns can fail to reach their intended…
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3 Ways Publishers Are Using The Data Warehouse To Win
In today’s data-driven world, successful companies are no longer just content creators; they’re data powerhouses. For executives in media, the decision to invest in a data warehouse goes beyond just…
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Niche Newsletter Growth with These 5 Strategies
Building a successful niche newsletter requires more than just hitting “send” on an email filled with curated content. It’s about nurturing an engaged, loyal community of readers. With a niche…
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Amazon Associates for Publishers: Proven Strategies to Build Six-Figure Revenues
Amazon Associates allows content creators to earn commissions by promoting Amazon products through affiliate links embedded in their content. Strategically utilizing your content alongside Amazon’s affiliate program can transform it…
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Why Every Publisher Needs a Strong Consent Management Platform
In today’s digital landscape, data privacy and compliance have become mission-critical for publishers worldwide. A robust Consent Management Platform (CMP) is not just a good-to-have feature on a website but…