Media Solutions
Clarity Across Content, Audience, and Revenue
We help publishers understand how content, audience, and monetization actually connect — so editorial, growth, and revenue decisions are made with confidence.
Trusted by leading publishers and modern media organizations.
Most Publisher Decisions Are Still Made in Silos
As media organizations grow, decisions around content, audience, subscriptions, and advertising become harder.
Data lives across CMSs, ESPs, ad platforms, analytics tools, and subscription systems, making it difficult to answer basic questions with confidence.
- Content performs well, but its impact on subscribers or revenue is unclear
- Audience metrics differ across email, site analytics, and ad platforms
- Subscription and ad reporting don’t line up cleanly
- Editorial, growth, and revenue teams operate with different numbers
Replace Fragmentation With Publisher-Wide Clarity
Granite Data Pro works behind the scenes to connect the systems that drive modern media businesses. The result is a clear, trustworthy view of content performance, audience behavior, and revenue — shared across teams.
Understand What Content Actually Drives Value
Connect editorial performance to audience growth, engagement, and downstream revenue — not just pageviews or clicks.
- Content performance by topic, author, or format
- Subscriber acquisition and engagement tied to content
- Editorial insights that inform growth and monetization decisions
See Your Audience as a Cohesive System
Unify identities, consent, subscriptions, and engagement into a clear, first-party audience view.
- Subscriber and audience profiles across platforms
- Consent-aware audience activation and analysis
- Visibility into audience lifecycle and engagement patterns
Trust the Numbers Behind Revenue Decisions
Create consistency across subscription, advertising, and audience reporting — so leadership and teams work from the same reality.
- Single source of truth for publisher reporting
- Fewer spreadsheets, fewer discrepancies
- Confidence in executive dashboards and forecasts
“Publishers need to leverage what has been there all along in their datasets which would give them a distinct advantage for building out their advertising prowess: the highly specific first-party data that reflects the loyalty they have earned from consumers and which could become the key to new products — and new revenue streams.”
Data Is Gold For Publishers In A New Media World Order by David Doty
Built on the Systems Publishers Already Use
Clarity doesn’t require replacing your stack. We connect and align the platforms media organizations already rely on — ensuring data is accurate, consistent, and usable across teams.
Customer Data Platforms (CDP)
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Enrich customer profiles by associating publisher-specific data with users identified and managed through your CDP solution.
Integrate your full tech stack with your CMP to automate data subject access requests (DSAR) and efficiently handle compliance tasks.
Extend the data available to your sales and marketing teams with additional profile properties and attributes based on web behaviors, social activity, and more.
Act on external triggers (including web activity and subscriptions) to send targeted email marketing messages at the perfect time.
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Build automated marketing touch points with your readers, surfacing highly-personalized, custom content through the use of AI & machine learning.
Consciously move subscription data between platforms to enable relevant renewal and reactivation campaigns as well as upsell opportunities.
Built for Teams Navigating Real Media Complexity
Granite Data Pro is designed for publishers who recognize the realities of modern media operations. This work tends to resonate most when:
- Content, audience, and revenue are deeply intertwined
- Multiple teams rely on shared data to make decisions
- First-party data and audience ownership matter
- Confidence matters more than surface-level metrics
If you’re primarily looking for isolated dashboards or execution-only services, there may be better options.
Make Publisher Decisions With More Confidence
If you’re already tracking performance but want greater confidence in how content, audience, and revenue connect, a short conversation can help clarify what’s working — and what deserves attention next.
No pitch. No obligation.
extraction, activation, and analysis
Publisher Data Services
We build pipelines to get publisher data from Point A to Point B.
Whether it’s getting subscription data into your email platform, email activity to social platforms for retargeting, or enhancing your CDP; we’ve got you covered.
We specialize in data standardization and documentation — bring all of your key datasets together in a central data warehouse for use throughout your organization.
Eliminate duplicative work between departments with clearer, more consistent data operations.
Access all of your data from one centralized connection — no more exporting reports from disparate platforms and combining them in Google Sheets.
“More than half (56%) of large publishers say they are challenged by the inability to get a single view of multiple data sources while 59% say they are frustrated with disparate platforms and 54% with disparate metrics.”
REAL-TIME DATA ANALYTICS: EMPOWERING PUBLISHERS TO MAKE BETTER, FASTER DECISIONS
Ready to chat?
If you’re ready to upgrade the tech that drives your business forward, we’re here to help.
Ready to chat?
If you’re ready to upgrade the tech that drives your business forward, we’re here to help.